Looking at the continuing importance of non-digital spaces
tokyo in particular have been full blast on exploring lifestyle reach for brands, at least 45+ years at this point. even streetwear collabs were a thing in the early 90s in japan which didnt make it to the US until the mid 00s.
tokyo in particular have been full blast on exploring lifestyle reach for brands, at least 45+ years at this point. even streetwear collabs were a thing in the early 90s in japan which didnt make it to the US until the mid 00s.